E-commerce is still very young: as a result, these benchmarks do not (yet) exist. So don’t look for the answers to your question how you are performing at your competitor. It is a waste of time. Always look for them with your visitor, because they determine the level of your conversion. And look for the answers in yourself. Ultimately, any conversion rate that allows you to reach your revenue goals is a good conversion rate.
So to structurally improve the conversion rate of Brewery IJssel’s beers, we analyze their data, do reporting and then optimizing through A/B testing.